Case Study: Npower

Hey there, I am so excited to share!

As an Art Director I work together with brands that want to inspire. Brands that combine strategy and intuition. I love creating visual languages and giving brands an identity they can fully embody.

I've been working on a project that's close to my heart. I took Nathalie van Haaren through the process of Deep Dive branding – a methodology created to give form to the soul of a brand.

We delved into the energy of Npower, shaping the Vision, Mission, underlying beliefs, core values, and brand essence. With this insight, we transitioned into the visual language – exploring moods, colours, forms, and typography. Resulting into the visual brand guide, a language that speaks volumes without uttering a word.

To make it come to life we organised A content shoot with the incredible Lizzy Zaanen. Her lens transformed the vision into reality.

With all the ingredients in place, we entered the final phase – crafting a website that expresses the brand's essence on every level. Jurriaan Boerman, is a UX designer and developer and what he created is magical.
I’m proud to share the brand-new npower.eu. I would love to hear what you think.

Curious how I can help you? Send me a message to set up a call to create a brand that leaves a lasting impact.